Am Eiskeller 8, 51766 Engelskirchen +49 (0)2263 4879 359
 

New-GO-Feed-GOOFASH
 
GUIDE

Best online styling services platforms comparison 2024

In this styling guide, you will get a comparison of the most-known, new and outdated styling services platforms in the world.
04 APR 2024
Article about the best styling service platforms 2024

If you purchase a product after clicking the affiliate link, we may receive a commission.


1. What does styling services mean?

There are different kinds of styling services like a subscription box, personal styling, personal shopping or mixed ones.

Before we dive deeper into the topic of styling platforms we take a look at the differences between styling services and what it means for you. But all styling services have a similarity. They create outfits for their customers as a curated service.

1.1 Styling services with subscription box

A subscription box styling service is a recurring delivery of outfits curated with styles by a stylist. Usually, such subscription boxes are delivered every month. The customer pays a monthly subscription fee for such a styling service and pays the products they would like to keep. Before the box is delivered the customer tells the stylist their interests, preferences and occasion for the curated outfit. Such a subscription model allows customers to select products from a category regularly. Subscribers do not choose the products to receive them periodically and it is a kind of mystery box with a surprise effect.

1.2 Styling services with personal stylists

A personal stylist styling service advises their customers and creates outfits for them based on trends, styles and colors. Usually, the customer pays a fee for each outfit created by the personal stylist and sometimes the service is combined with a monthly fee for recurring outfits. In most cases, a personal stylist works one-on-one with the customer to create a particular look according to a theme or a specific project. The communication is done either personally or via phone, chat or e-mail or all combined. At the end, the customer has to buy and pay for the products by themself.

1.3 Styling services with personal shopping

A personal shopping styling service is a person who helps their customer to find an appropriate look, making them suggestions and giving advice according to personal preferences. In most cases, personal shopper are employed in a store, or boutique or work completely online as a Freelancer. Usually, they go with the customer to stores and puts together some outfits. For such a styling service the customer has to pay a fee to the stylist and have to pay for the products they want to buy.

1.4 Innovative mixed styling services

Many styling services as a single stylist getting out to date. They are too complicated, you have to give much information, it is time-consuming and it is too expensive today. So some new online styling services platforms arise to make the process much more convenient. On the other hand, big fashion companies and shops start their styling services to enable a better customer experience. Further more and more influencers on Youtube, Instagram and other channels become like a stylist based on partner programs and cooperations with brands. Also, we can see, that many Apps and platforms arise and disappear again after a short period. Consequently in future, it needs innovative mixed styling services to conquer the market.

I Hired A Personal Stylist For Coachella
Here is an example how a personal styling service works!

2. How does online styling services comparison works?

Find the best online styling platform for yourself and get started with your brand-new outfits soon.

In this styling services comparison, we will take a look at three major disciplines styling, process and customer. The reviews are done in an objective manner, but in some points are entering subjective decisions. In a different method, it is impossible because everybody has own preferences and meanings. For sure you will find the best online styling service platform for yourself. Each discipline will be rated with a total score.


LET’S GO

Total platform score

45



Total comparison details

Styling

Process

Customer


2.1 Comparison of styling

In styling, we go into detail about the assortment, description, configuration and consulting. Assortment answers the following questions: Which target groups of customers are involved? How many brands are available? How many products are available? Description answers the following questions: Is on the product page a description? Are there more key data available? Do you find more similar product recommendations? Are there videos from outfits on the styling service platform or 3D custom designed? Configuration gives answers to the following questions: Is there a possibility to configure preferred outfits? How many outfit configurations are available? Consulting answers the following questions: Is there an own rating option available on the platform? What do the reviews and testimonials say about the styling platform? Is there a possibility to talk via video call? Can I meet a stylist personally?

Total styling score

16



Total styling details

Assortment

Description

Configuration

Consulting


2.2 Comparison of process

In process, we go into detail about the usability, pricing, shipping and payment methods offered by the online styling service platform. Usability answers the following questions: Are there categories visible on the platform? How many steps are necessary to start the styling service? How many steps are in the registration process? Is a progress bar available during checkout? Pricing answers the following questions: How much do you have to pay for the styling service? What is the price level for certain products? Is there an additional styling fee for services? Shipping answers the following questions: How many delivery options are available to order outfits and styles? Is click-and-collect possible? Is free delivery available? How long is the delivery time? Are free returns possible? Payment answers the following questions: How many payment options are available for the styling service? How many payment options are available for ordered products?

Total process score

14



Total process details

Usability

Pricing

Shipping

Payment


2.3 Comparison of customer

In customer, we go into detail about contact, community, services, trust and safety. Contact answers the following questions: How many contact options are available? Is there a contact form? Can I call a free hotline? Is a (video) chat available? Community answers the following questions: Are there articles or a blog on the platform about styling? On how many social media channels is the styling platform active? Is there a forum or group chat available? Services give answers to the following questions: Is a wishlist function available on the platform? Get I answer to frequently answered questions? Can I start a partner program to earn money with the styling platform? Are there coupon codes offered to shop styles cheaper? Trust answers the following questions: Are there quality seals shown on the styling platform? Is a company description available? Do you find a company image video? Are there pictures from company staff?

Total customer score

15



Total customer details

Contact

Community

Services

Trust


START NOW

3. Comparison of online styling services

The detailed overview of global styling platforms gives you an impression of the features and functionalities in different researched disciplines.

Now we are going deeper into the topic of styling services comparison to illustrate step by step the ten selected providers. For clarification, we do not rate the quality of the created outfits or the communication with stylists, because the look is for everybody individually and finally a subjective decision depending on the budget, culture, interests and occasions. In particular, we will find out, which is the best styling service platform with objectively defined variables combined into three disciplines to find out a total platform score.


3.1 Styling service by GOOFASH

Online styling platform for women and men to match your look and to find different outfits 24/7 for each occasion.

On the GOOFASH styling platform, you will find outfits from 2000+ brands and get styled for a small monthly fee. You can save a personal selection in liked outfit feeds to combine favorite styles with trendy looks. See also outfits and styles other people have viewed, and enjoy virtual outfits in AR and real-life action videos about trends, catwalks and shoots.




GOOFASH STYLING

GOOFASH total platform score

39 / 45



GOOFASH total comparison details

Styling

Process

Customer

Screenshot from GOOFASH Dashboard


GOOFASH comparison of styling

The styling platform of GOOFASH is offered both for women and men. There are more than 2000 brands in the portfolio available and over 101K products in the assortment. Additionally, you can find different theme areas, outfit videos and 3D visualization of styles and looks. So GOOFASH gets the total score for assortment of six points. For each product is a product description, data listing and further style recommendations present. That’s why GOOFASH made the full score in the description with three points. On the online styling platform are more than eleven configurations options for outfits including descriptions in place. Therefore GOOFASH made the full score for configuration with three points. In discipline consulting, they offer in general virtual consulting and have a rating option on the website. Researching on the web there are no reviews available, but on the website, the reviews have over four stars. So GOOFASH gets for consulting three points and made a total styling score of 15 points.

GOOFASH total styling score

15 / 16



GOOFASH total styling details

Assortment

Description

Configuration

Consulting


GOOFASH comparison of process

In usability, GOOFASH made the full score of four points, because there are more than 21 categories available, and registration as well as purchase steps, are short including a progress bar. Access to the styling platform a small monthly fee of 7 USD is required, but there is no money-back guarantee in place. The styling pricing is under 100 USD and the outfit pricing ranges from less than 200 USD and electively over 201 USD. So GOOFASH gets three scoring points for pricing. In discipline shipping, there is free delivery and free returns electively available. Furthermore, there are more than three delivery options in existence and the delivery time can be less than four days, because of cooperating with different partner shops. That’s why GOOFASH gets the full score of four points in shipping. In payment, they offer more than four or five options to pay for styling and products. Therefore GOOFASH made the full points of two in payment and gets a total process score of 13 points.

GOOFASH total process score

13 / 14


GOOFASH total process details

Usability

Pricing

Shipping

Payment


GOOFASH comparison of customer

On the GOOFASH platform, you will find three contact options via phone, e-mail and chat, but there is no contact form and no free hotline. That’s why they get two scoring points in contact. GOOFASH has three or more social media channels in place as well as its own blog, but no forum functionality for customers. Therefore they made two points in the discipline community. In services, GOOFASH gets the full four scoring points, because they have a wishlist, a FAQ, a partner program and coupon codes for styling as well as products. On the styling platform, you cannot find any quality seal for styling, but there is a company description, company video and staff pictures existing. So GOOFASH gets three points for trust and reached a total customer score of eleven points.

GOOFASH total customer score

11 / 15



GOOFASH total customer details

Contact

Community

Services

Trust


3.2 Styling service by STITCH FIX

Personal styling for women, men and kids sends outfits in a curated box to your door.

On the STITCH FIX styling platform, you can find your style through an easy quiz to get learn what you love to get your outfit quickly. Stylists curate a box with your preferred styles, fit and price with expert guidance. You will find a personalized store with styles and outfit suggestions every day. Over 1000 brands and several sizes are available for maternity, petite, plus, big and tall people.



STITCH FIX STYLING
Your style. Your fit. Our expert picks.

STITCH FIX total platform score

25 / 45



STITCH FIX total comparison details

Styling

Process

Customer

Screenshot from STITCH FIX Dashboard


STITCH FIX comparison of styling

The STITCH FIX styling service is offered for both women and men. Furthermore, they should have more than 1000 brands in their portfolio and in this case probably over 101K products in their assortment. Additionally on the website is a themes area for women, men and kids available. So STITCH FIX gets one point for each of these disciplines. Unfortunately, it seems like there are no outfit videos or 3D visualization of styles or outfits available. Therefore they made zero points here. The products from STITCH FIX include a description, detailed data listing and recommendations. So in this case they have got the full points of three in the description. At the dashboard is also a style profile with more than eleven configuration options for outfit styling available. After the first order, you will get several outfit suggestions from the stylist in your dashboard including some descriptions for outfits. That’s why STITCH FIX gets the full three points in configuration. STITCH FIX offers a kind of virtual styling consulting with outfit suggestions from stylists and therefore they get only one point for consulting. There is no real personal consulting and no rating options for the curated outfits available. By researching for STITCH FIX reviews you will find on several rating websites an overall rating of under three stars. The total score of STITCH FIX in styling is eleven and summarized still a good result.

STITCH FIX total styling score

11 / 16



STITCH FIX total styling details

Assortment

Description

Configuration

Consulting


STITCH FIX comparison of process

The amount of categories at STITCH FIX is over 21 including clothing, shoes and accessories. However, the registration and purchase steps are very long. At registration, you will answer several questions in a style quiz to find the right outfit. Before you can buy a product or an outfit it will take many several steps until you made your first purchase. In all these steps there is no progress bar for the orientation. So in this case STITCH FIX gets only one point in usability. For each outfit styling box, you have to pay a fee of 20 USD and you get the money back if you keep all styles included in the packaging shipped otherwise not. The styling pricing is under 100 USD and the pricing for the complete outfit can be under 201 USD. That’s why STITCH FIX made three points in the area of pricing. For all shipped boxes free shipping and free returns are included. But you cannot select different parcel services and the delivery time can be over five days. For shipping STITCH FIX gets two points in total. For payment, there are only two options available with Paypal and Credit Card and that’s why zero points are granted here. In total STITCH FIX has made six points for the process.

STITCH FIX total process score

6 / 14



STITCH FIX total process details

Usability

Pricing

Shipping

Payment


STITCH FIX comparison of customer

On the website of STITCH FIX you cannot find any contact options, contact forms or phone numbers. Neither on the homepage nor in the dashboard. But it looks like you can have a chat with your stylist if you order a box. So for contact, STITCH FIX gets only one point. Furthermore, STITCH FIX has profiles on more than three social media channels and they are active with their own blog. But there is no kind of forum or group messaging available. For the community, STITCH FIX has made two points. On the website, you can find a detailed FAQ area, where all your questions are answered. Additionally, you will get a discount or coupon code for your first order as well as if you keep all items included in the box. For services, STITCH FIX gets two points in total. In the case of trust, there is no quality seal applied on the website for styling service. However, you can find staff pictures, company videos and a company description. The STITCH FIX total customer score is 8 points.

STITCH FIX total customer score

8 / 15



STITCH FIX total customer details

Contact

Community

Services

Trust


3.3 Styling service by ARMOIRE

Easily personalized clothing rental for women combined with styling by stylists.

On the ARMOIRE styling platform, you can rent an infinite closet based on a membership with curated contemporary styles. Clothing rental is made easy by a five-minute style quiz to find out your interests. Styles and outfits are curated by a stylist from top brands and shipped to your door. Just keep the styles you like and the laundry will be done afterward for you. ARMOIRE has reached a total score of 20. Let’s see to the details for styling, process and customer.



ARMOIRE STYLING
Armoire Style – Women’s Clothing Rental

ARMOIRE total platform score

22 / 45



ARMOIRE total comparison details

Styling

Process

Customer

Screenshot from ARMOIRE Dashboard


ARMOIRE comparison of styling

The rental styling platform offers a service only for women. They have several hundred brands and around about 75K products in their assortment. On ARMOIRE you will find a themes area with member outfits and style inspirations. But there are no outfit videos and no 3D visualization available. In the discipline assortment, ARMOIRE gets in total only one point. After registration, you will find in your dashboard several style and outfit recommendations including short descriptions and data listings. That’s why ARMOIRE made a total of three points in the description. In the case of configuration options, there are fewer than ten possibilities. Furthermore, there are several outfit configuration options and descriptions including categories, weather and occasion. So in this case ARMOIRE gets two points for configuration. ARMOIRE offers a kind of virtual consulting, a comprehensive personal consulting and has rating options for styles and outfits. But it is not a real personal consulting available and the reviews on the web are under four stars. For consulting ARMOIRE made two points and a total score of 8 for styling.

ARMOIRE total styling score

9 / 16



ARMOIRE total styling details

Assortment

Description

Configuration

Consulting


ARMOIRE comparison of process

In the case of usability, ARMOIRE gets zero points. There are fewer than twenty categories available. The purchase and registration steps are more than four steps until you register or can buy a product. In pricing the monthly membership plans or styling fee starts from 69 USD for four items. So the styling pricing is less than 100 USD, but the outfit prices are over 200 USD and you don’t get any money-back guarantee. In pricing, ARMOIRE gets a total score of one point. For all orders free delivery and free returns are included. The delivery time is relatively quick under 4 days, but there are fewer than two parcel service options available. In total ARMOIRE made three points in the discipline of shipping. For payment are zero points granted, because you can pay only via Credit Card. The total process score for ARMOIRE is four.

ARMOIRE total process score

4 / 14



ARMOIRE total process details

Usability

Pricing

Shipping

Payment


ARMOIRE comparison of customer

ARMOIRE has more than three contact options phone, e-mail and chat. But there is no free hotline and a contact form available. Therefore they get a score of two for contact. ARMOIRE has more than three social media channels and is active with its own blog. But there is no group messaging or kind of forum available. So in the community, they get two points. On the website and dashboard of ARMOIRE is a wishlist and a detailed FAQ available. Furthermore, they offer a discount or coupon codes to reduce the price, but there is no real partner program indeed a refer a friend feature. So ARMOIRE gets in services a score of three points. On the website is no quality seal seen, but a company description, a company video and staff pictures. That’s why ARMOIRE made a score of three points in trust and a total customer score of 10.

ARMOIRE total customer score

9 / 15



ARMOIRE total customer details

Contact

Community

Services

Trust


3.4 Styling service by WISHI

Personal online styling platform to connect people with top stylists around the world for their outfits every day.

WISHI creates great styles for everyone curated by style experts to shop outfits online combined with your own closet to create the perfect wardrobe. People will be matched with a top stylist, book a styling session online and receive personal shoppable looks.



WISHI STYLING
What Is WiShi (Wear It Share It)

WISHI total platform score

24 / 45



WISHI total comparison details

Styling

Process

Customer

Screenshot from WISHI Dashboard


WISHI comparison of styling

The WISHI online styling service is offered both to women and men. They have more than 1001 brands in their portfolio and probably over 101K products to select from. Furthermore, WISHI has in the dashboard a themes area called feed with curated outfits. That’s why they get for each discipline one point. However, they don’t have outfit videos or 3D visualization for styles. So in total WISHI made a total score in the assortment of four. Additionally, the products are shoppable via WISHI. So there is a product description, data listing and style recommendations on the product page. WISHI gets in this case three points for description. In the discipline configuration, they get zero points, because there are no configuration options to select categories, outfits or styles. WISHI offers generally virtual consulting than personal consulting for outfit styling. On the platform, you cannot find any rating option or reviews, but by researching online for reviews you will find an average rating of four stars. For consulting WISHI gets three points and the total styling score is 10.

WISHI total styling score

10 / 16



WISHI total styling details

Assortment

Description

Configuration

Consulting


WISHI comparison of process

During the registration, you take a style quiz with more than four steps and there are fewer than 20 categories you can select from. But there is a progress bar during registration for orientation and the purchase steps are less than four to buy a product. So WISHI gets two points for usability. For styling services, there are three pricing plans with 40 USD, 90 USD and 550 USD available for a one-time or monthly membership. So WISHI styling starts with a plan under 100 USD. But the outfit pricing will be over 201 USD in general and there is no money-back guarantee but rather a satisfaction guarantee. Styling fees occur for each new session with a limited amount outfits and features. In total WISHI gets one point for pricing. For shipping, they use more than three delivery options and the delivery time is in most cases under four days. Further free returns are offered, but it seems like there is no free delivery offered. So WISHI made three points in total for shipping. In the discipline payment, they offer only Credit Card both for styling and products, that’s why they get zero points for payment. The total process score for WISHI is six.

WISHI total process score

6 / 14



WISHI total process details

Usability

Pricing

Shipping

Payment


WISHI comparison of customer

At WISHI the communication happens in general via chat with stylists or phone in higher pricing plans and via e-mail. So there are three contact options available, but no contact form or a free hotline is present. In this case WISHI gets one scoring point for contact. A blog or forum is not operated, but profiles on more than three social media channels. The total score for the discipline community is one point. Furthermore, a wishlist functionality is usable and a FAQ is existing. A partner program, discounts or coupon codes for styling or products are missing. That’s why WISHI made two points in services. In the discipline trust they get three points because a company description, video and staff pictures are existing, but no quality seal for styling on the website. The total customer score for WISHI is seven.

WISHI total customer score

8 / 15



WISHI total customer details

Contact

Community

Services

Trust


3.5 Styling service by WANTABLE

Expert personal stylists create looks and a relationship with customers they can try before they buy styles from online retailers.

People share their fit, taste and budget during a styling quiz to find the perfect look. After that, a connection to a stylist will be done to create a look for you. A monthly subscription box will be sent to you with a created outfit of seven styles. Customers can keep what they want and enjoy free shipping as well as free returns.



Screenshot from WANTABLE website


WANTABLE STYLING

WANTABLE total platform score

23 / 45



WANTABLE total comparison details

Styling

Process

Customer

Screenshot from WANTABLE Dashboard


WANTABLE comparison of styling

The WANTABLE styling service platform is offered to men and women. They have less than 1000 brands and 100K products in their portfolio. Furthermore, there are no outfit videos or 3D visualization available. But WANTABLE has theme areas called edit with outfit suggestions and inspirations. So in total, they made a score of two points in the assortment. In the discipline description, WANTABLE gets a total score of three points, because they have product descriptions, data listing and recommendations. But they only have less than ten configuration options for outfits and that’s why zero points are granted. In consulting WANTABLE offers virtual consulting with outfits and connects you to stylists for personal consulting. But there are no rating options or reviews on the website. Researching online for reviews the result is under three stars. For consulting WANTABLE gets two points and a total styling score of seven.

WANTABLE total styling score

7 / 16



WANTABLE total styling details

Assortment

Description

Configuration

Consulting


WANTABLE comparison of process

In usability, WANTABLE has more than 21 categories split into edits. During registration, you will see a progress bar for orientation. But the registration and purchase steps are over four. In total WANTABLE made a score in the usability of two points. Using the platform you will have to pay a styling fee of 20 USD for each ordered box, but the styling pricing is less than 100 USD. The outfit pricing is over 201 USD because each item from seven will cost you between 50 USD and 100 USD. Furthermore, there is a money-back guarantee for the styling fee, if you keep one of the items delivered to you. So WANTABLE gets two points for pricing. In discipline shipping, they offer free delivery and free returns. But there are fewer than two delivery options available and the delivery time can be more than five days. So WANTABLE gets two points for shipping. For payment are fewer than three options for styling and fewer than four options for products available. In payment, WANTABLE gets zero points and a total process score of six.

WANTABLE total process score

6 / 14



WANTABLE total process details

Usability

Pricing

Shipping

Payment


WANTABLE comparison of customer

On the WANTABLE platform are three contact options via e-mail, chat and phone available. There is no free hotline, but a contact form to contact them. That’s why they get one scoring point for contact. In the discipline community, WANTABLE has more than three social media channels and a blog is existing, but no forum. So they made the community two points in total. In services, WANTABLE gets the full score of four points because they have a wishlist functionality, FAQ, partner program and give discounts for buying a minimum of one item. On the WANTABLE website, you will find a company description and staff pictures, but they don’t have a company video or a quality seal for styling. So WANTABLE gets two points for trust and a total customer score of 8.

WANTABLE total customer score

10 / 15



WANTABLE total customer details

Contact

Community

Services

Trust


3.6 Styling service by TRENDSEND

The personal styling service for women creates a custom subscription box curated by stylists to get your perfect fit.

TRENDSEND refreshes your wardrobe with the latest fashion trends with hand-picked styles for you. No matter if you want an outfit for a special event or seasonal updates. Real stylists curate trendy looks from top brands and deliver them straight to your door or you pick them up from an EVEREVE store.



Screenshot from TRENDSEND website


TRENDSEND STYLING

TRENDSEND total platform score

20 / 45



TRENDSEND total comparison details

Styling

Process

Customer

Screenshot from TRENDSEND Dashboard


TRENDSEND comparison of styling

The TRENDSEND styling service is offered only for women. They have less than 1000 brands in their portfolio and less than 101K products in their assortment. Furthermore, they have themes with outfit inspiration and suggestions, but no 3D visualization or outfit videos are available. So in total TRENDSEND gets in total only one point for assortment. For the discipline, they earned the full score of three points, because they have product descriptions, data listing and recommendations available. In configuration are more than eleven options to select from, but you cannot configure outfits and no description is existing. For that reason, TRENDSEND gets one point in configuration. In consulting, there is neither virtual consulting nor personal consulting. They just send a box configured by your settings in the style quiz. Furthermore, you cannot find any rating options and the reviews on the web are under three stars. In this case, TRENDSEND gets zero scoring points in consulting.

TRENDSEND total styling score

5 / 16



TRENDSEND total styling details

Assortment

Description

Configuration

Consulting


TRENDSEND comparison of process

TRENDSEND is operated by the EVEREVE shop and so they have more than 21 categories in their portfolio. During registration, there are fewer than four steps to start the styling service, but until purchasing a product it takes more than four steps and no progress bar is existing for orientation. So TRENDSEND gets two points in usability. You can use the styling service for a styling fee of 20 USD and so the styling pricing is less than 100 USD. The pricing for the curated outfit box will be over 200 USD if you take a look at the product prices at EVEREVE. For the styling fee is a money-back guarantee available, if you keep some items from the box. So TRENDSEND made a total score of two points in pricing. For shipping, there is free delivery available, but it seems like no free returns. Furthermore, less than two delivery options and the delivery time can be higher than five days. That’s why TRENDSEND gets in the discipline of shipping only 1 point. Payment is only possible by Credit Card for styling and products, so here they made zero points. In total TRENDSEND gets a process score of five.

TRENDSEND total process score

5 / 14



TRENDSEND total process details

Usability

Pricing

Shipping

Payment


TRENDSEND comparison of customer

TRENDSEND has more than three contact options chat, phone and e-mail. However, no contact form or free hotline is existing. So in total, they get two scoring points for contact. TRENDSEND is active on more than three social media channels and they operate a blog. But there is no forum or group messaging system available. That’s why they made two scoring points in the community. In services, a wishlist and a detailed FAQ are available as well as discounts or coupon codes for the styling service. TRENDSEND has a refer-a-friend program, but no real partner program. So in the discipline services, they get three points. On the website of TRENDSEND or EVEREVE, you will find company videos with styling guides, a company description and staff pictures, but there is no quality seal for the styling service. So TRENDSEND made three points for the discipline trust and a total custom score of ten points.

TRENDSEND total customer score

10 / 15



TRENDSEND total customer details

Contact

Community

Services

Trust


3.7 Styling service by OUTFITTERY

This online styling service for women and men creates personal looks and delivers them straight to your home.

Just define your budget, styles, categories and selection or free to find the right look for you. Preview the curated outfits and styles before shipping and decide by yourself which ones to exchange. The box will be delivered to you and make your selection at home. Free delivery and free returns including later pay for your selection is offered by OUTFITTERY.



OUTFITTERY STYLING
OUTFITTERY ist Dein persönlicher Shopping Service!

Oufittery total platform score

20 / 45



OUTFITTERY total comparison details

Styling

Process

Customer

Screenshot from OUTFITTERY Dashboard


OUTFITTERY comparison of styling

The online styling service of OUTFITTERY is offered both to women and men. They have less than 1000 brands and less than 101K products in their portfolio. Additionally, they don’t have a themes area, outfit videos or 3D visualization on their styling platform available. That’s why OUTFITTERY gets only one point in the assortment. In the description, they made zero points because there are no product recommendations, data listing or product descriptions for styles on the first view. In the discipline configuration, they made the full three scoring points, because they have more than 11 configuration options, you can configure outfits before shipping and there are descriptions available. OUTFITTERY offers general virtual consulting as well as personal consulting on demand. There is no rating option available for the styling service, but on the web, the reviews say around about four stars. For consulting OUTFITTERY gets three points and reaches a total styling score of seven points.

OUTFITTERY total styling score

7 / 16



OUTFITTERY total styling details

Assortment

Description

Configuration

Consulting


OUTFITTERY comparison of process

On the styling platform of OUTFITTERY are fewer than 21 product categories available. The registration steps include a styling quiz and have more than four steps. Furthermore, the purchase steps for products are higher than four, but you will find a progress bar during registration and purchase for a better overview. So OUTFITTERY gets only one point for usability. In pricing, they don’t have any styling fees and the styling price is zero, but there is no money-back guarantee and the outfit price can be quickly over 201 USD. So in total OUTFITTERY gets three points for pricing. In the case of shipping free delivery and free returns are offered, but the delivery time will be more than five days and there are fewer than two delivery options to select from. The total score for shipping is two. In payment, they get zero points because there are three payment options available for styling and products. The total process score for OUTFITTERY is five.

OUTFITTERY total process score

5 / 14



OUTFITTERY total process details

Usability

Pricing

Shipping

Payment


OUTFITTERY comparison of customer

On OUTFITTERY you will find only two contact options via e-mail or phone. There is a contact form available, but no free hotline or chat functionality. So OUTFITTERY gets for contact only one scoring point. Furthermore, there is no existing blog or forum, but they are on more than three social media channels. For the community, OUTFITTERY made one scoring point. On the first view, you cannot find a wishlist, but a detailed FAQ, a partner program and discounts for styling. So OUTFITTERY made in services three points. In the discipline trust, they made three points, because you will find a company description, staff pictures and a company video. So OUTFITTERY gets a total customer score of 8.

OUTFITTERY total customer score

8 / 15



OUTFITTERY total customer details

Contact

Community

Services

Trust


3.8 Styling service by RENT THE RUNWAY

The premium fashion subscription membership service to get rental styles for events, weekends, work and every day.

On the RENT THE RUNWAY styling platform you can select different styles and outfits from the top designer’s closet to rent them for a while. You can access over 800 Designers and don’t have to pay for styles. Just rent styles, experiment with trends and do sustainability in style. Rent styles one-time or get designer looks periodically.



RENT THE RUNWAY STYLING
Rent the Runway: Renting IS Everything

RENT THE RUNWAY total platform score

21 / 45



RENT THE RUNWAY total comparison details

Styling

Process

Customer

Screenshot from RENT THE RUNWAY Dashboard


RENT THE RUNWAY comparison of styling

RENT THE RUNWAY is offered only for women with a selection of over 800 designer brands and over 101K products. You can find different theme areas for inspiration, but there are no outfit videos or 3D visualization available. So RENT THE RUNWAY gets two scoring points for assortment. In the discipline description, they made the full three points with product descriptions, data listing and recommendations. RENT THE RUNWAY doesn’t have any configuration options for styles or outfits, therefore they get zero points in configuration. The platform is not a real styling service and that’s why they don’t have any virtual or personal consulting. For products, you can find a rating option, but on the web, they get under three stars for review on average. So RENT THE RUNWAY made only one scoring point in consulting and the total styling score is six points.

RENT THE RUNWAY total styling score

6 / 16



RENT THE RUNWAY total styling details

Assortment

Description

Configuration

Consulting


RENT THE RUNWAY comparison of process

In the discipline of usability RENT THE RUNWAY has more than 21 categories to select from. The registration steps are over four and you don’t see any progress bar, but the purchase steps are under four. So in total RENT THE RUNWAY gets two scoring points for usability. In pricing, they have a styling fee, but the membership starts from 69 USD. There is no money-back guarantee and the outfit pricing will be over 201 USD, because of designer clothes. RENT THE RUNWAY gets a score of one point in pricing. The platform offers free delivery and free returns for renting styles as well as a delivery time under five days, but there are fewer than two delivery options to select from. In this case, RENT THE RUNWAY made three points in shipping. Furthermore, there is one payment option available with Credit Card and that’s why zero points are granted. In total RENT THE RUNWAY gets a process score of six.

RENT THE RUNWAY total process score

6 / 14



RENT THE RUNWAY total process details

Usability

Pricing

Shipping

Payment


RENT THE RUNWAY comparison of customer

With RENT THE RUNWAY you will have only one contact option with a chat and there is no contact form or a free hotline. So in this case they get one scoring point for contact. On the website of RENT THE RUNWAY you can find a blog and they have more than three social media channels, but no forum or group messaging is existing. That’s why they get two points for the community. On the website a wishlist functionality, a detailed FAQ and coupon codes are present, but no partner program for customers. That’s why RENT THE RUNWAY made three points in services. For the discipline trust, they have staff pictures, company videos and a company description, but no quality seal for the service. So RENT THE RUNWAY gets three points in trust and reaches a total customer score of nine.

RENT THE RUNWAY total customer score

9 / 15



RENT THE RUNWAY total customer details

Contact

Community

Services

Trust


3.9 Styling service by LE TOTE

The platform for renting fashion based on personalized clothing subscription service with top brands to create your dream closet.

On the LE TOTE styling service platform you can easily choose the styles you like, create your looks and let them shipped to you at home. You can rent and wear the clothes as many times as you like for a selected period of time. Just keep what you like with a big discount of 50% and return the rest. A membership to rent clothes with different pricing plans to get constantly-rotating styles.



LE TOTE STYLING
Le Tote Clothing Subscription: How It Works

LE TOTE total platform score

17 / 45



LE TOTE total comparison details

Styling

Process

Customer

Screenshot from LE TOTE Dashboard


LE TOTE comparison of styling

The styling renting service from LE TOTE is offered only for women. They have less than 101K products in their assortment and a brand portfolio of under 1000. There is no themes area, no outfit videos or 3D visualization of styles. In this case, LE TOTE gets zero scoring points for assortment. Like a usual online shop, you will find product pages with descriptions, data listing and recommendations. So they get a total score of three points for description. On the website of LE TOTE you will not find any configuration possibilities for styles or outfits and that’s why they made zero points. Furthermore, the platform doesn’t have any personal or virtual consulting available. Additionally, LE TOTE has no rating option on the website, but on the web, they reach reviews under three stars. The total styling score for LE TOTE is three points.

LE TOTE total styling score

3 / 16



LE TOTE total styling details

Assortment

Description

Configuration

Consulting


LE TOTE comparison of process

The LE TOTE platform has over 21 categories to select from, but there are over four steps for service registration or product purchase and there is no progress bar for overview available. In this case, they made only one scoring point for usability. The service of LE TOTE starts from 59 USD per month and the outfit pricing can be less than 200 USD, but they don’t have any money-back guarantee. That’s why they made two scoring points for pricing. Furthermore, LE TOTE has free delivery and free returns as well as a delivery time of under four days, but less than two delivery options for selection. So they get three points in the shipping discipline. For payment, there is only the option to pay by Credit Card and that’s why they get zero points for payment. So the total process score of LE TOTE is six.

LE TOTE total process score

6 / 14



LE TOTE total process details

Usability

Pricing

Shipping

Payment


LE TOTE comparison of customer

On the website of LE TOTE are more than three contact options available and you will find a chat system. But there is no contact form and no free hotline, that’s why they made two scoring points in contact. LE TOTE has over three social media channels and operates a blog, but not a forum and so they get two points in the community. On the website is a wishlist and FAQ as well as discounts for the service, but no partner program the customers can benefit from. So LE TOTE gets three points in services. In the discipline trust is a company video present, but no quality seal, company description or existing staff pictures. That’s why LE TOTE gets one point for trust and reaches a total customer score of 8 points.

LE TOTE total customer score

8 / 15



LE TOTE total customer details

Contact

Community

Services

Trust


3.10 Styling service by HAVERDASH

The fashion rental subscription service for every day to access endless styles and outfits.

On the HAVERDASH styling platform you will never wear the same things twice and just choose the styles you like to enjoy looks in multiples boxes every month. Just select your loved styles and create your virtual box with newly added looks every week. Rent three styles in a box and wear them once or several times if you like. Repeat it in this manner with free shipping and free returns as many times as you love in unlimited rotations.



HAVERDASH STYLING

HAVERDASH total platform score

12 / 45



HAVERDASH total comparison details

Styling

Process

Customer

Screenshot from HAVERDASH Dashboard


HAVERDASH comparison of styling

The HAVERDASH styling subscription service is offered only for women. They have less than 101K products in their assortment and a brand portfolio of less than 1000. On the HAVERDASH platform are theme areas available, but you cannot find any outfit videos or 3D visualization of styles. In this case, they get a score of one point in the assortment. Furthermore, HAVERDASH has product pages with descriptions and data listings, but no product recommendations. So in the description, they get two points. Additionally, in the discipline configuration, they get zero points, because there are no configuration options or descriptions for outfits. HAVERDASH is no real styling service because there is no virtual or personal consulting available, but you can find a rating option for products. Searching through the web you will find, that they have on average three stars in reviews. In conclusion, HAVERDASH made one point in consulting and the total styling score is four.

HAVERDASH total styling score

4 / 16



HAVERDASH total styling details

Assortment

Description

Configuration

Consulting


HAVERDASH comparison of process

On the HAVERDASH platform, you will find less than 21 categories for selection. There is no progress bar, and more than four steps for registration and product purchase. So in this case HAVERDASH gets zero points in usability. The subscription service starts from 29 USD, which means the pricing is less than 100 USD and you do not have any styling fees for each outfit order. The outfit pricing can be under 200 USD, but there is no money-back guarantee for the service. So HAVERDASH gets three points for pricing. They offer free returns, but it seems like there is no free delivery available, the delivery time is over five days usually and there are fewer than two delivery options for parcel services to select from. In this case, HAVERDASH gets one scoring point in shipping. In payment there is only one payment option with Credit Card to pay for the service and products, that’s why they get zero points for payment. The total process score for HAVERDASH is four in conclusion.

HAVERDASH total process score

4 / 14



HAVERDASH total process details

Usability

Pricing

Shipping

Payment


HAVERDASH comparison of customer

In the discipline contact, HAVERDASH gets zero points, because there are fewer than two contact options, no contact form, no free hotline and no chat system available. Furthermore, they get zero points in the discipline community, because they don’t have a forum, a blog and less than two social media channels. On the HAVERDASH website, you will find no wishlist functionality as well as no coupon codes for a discount, but a FAQ and a partner program is existing. Furthermore, there is a company description and a company video, but no quality seal for the service and no staff pictures. So HAVERDASH gets a total customer score of four.

HAVERDASH total customer score

4 / 15



HAVERDASH total customer details

Contact

Community

Services

Trust


4. Results for online styling services comparison?

The summary shows us the total platform score in a bar chart split into the disciplines styling, process and customer to visualize in comparing each provider to each other and the highest possible rating.

In the following, you can find a list of the total score for each online styling services platform: GOOFASH (39), STITCH FIX (25), WISHI (24), ARMOIRE (23), WANTABLE (23), RENT THE RUNWAY (21), TRENDSEND (20), OUTFITTERY (20), LE TOTE (17), HAVERDASH (12).



4.1 Ranking for styling services platforms

Based on the total score in the following a ranking of each provider to display the best online styling services platforms.

The evaluation shows that the best online styling services platform is GOOFASH with a big gap compared to the other providers. STITCH FIX follows on the second rank as a longtime provider with close followed by WISHI on the third rank. The fourth rank shares ARMOIRE and WANTABLE followed by RENT THE RUNWAY on the fifth rank. TRENDSEND and OUTFITTERY share the sixth rank followed by LE TOTE on the seventh rank as well as HAVERDASH on the eighth rank. Furthermore, it is identifiable, that there is only a small difference in the total platform score between the provider. The styling platforms only differ only in some disciplines in styling, process or customer. Finally, you can decide by yourself, which styling service you prefer depending on your expectations. For sure you have got now a detailed overview.


#1 GOOFASH
#2 STITCH FIX
#3 WISHI
#4 ARMOIRE + WANTABLE
#5 RENT THE RUNWAY
#6 TRENDSEND + OUTFITTERY
#7 LE TOTE
#8 HAVERDASH


4.2 Key take-away for styling services future

10 standpoints to make a reasonable decision for the right online styling service platform for yourself.

1.) Highest possible amount of brands and products on a global level without the limitation on countries.

Reason: The more brands and products the more possible outfit combinations. Furthermore, most styling services platforms are only limited to one country. It is better to offer the service on a global level to reach more people.

2.) Best visualization via themes, videos, 3D features for better experience, inspiration and suggestions.

Reason: The world is changing in times of Instagram, TikTok and Co. More and more people engage with videos and the next steps are 3D features to create an innovative user experience. Providing many different themes to people will be a benefit.

3.) Many configuration options to customize personal outfits on the styling service platform.

Reason: Everybody has different preferences and expectations on styling service platforms. Limitations are a knock-out for a provider. People want the most possible customization options in a simple way without hassle.

4.) Virtual outfits are better for unlimited compositions without the need for personal consulting.

Reason: The more customers the more personal consulting is needed and the result is finally a bad service, because nobody can handle this. Better is to provide virtual outfit compositions for different categories, segments and occasions the user can select from in an easy way.

5.) Modern user experience and simple usability to navigate through the styling platform dashboard.

Reason: A modern styling service platform should be built like a social media platform because most people are used to such channels and expect the same everywhere. Focus on usability and simplicity in navigating through the platform is the key both on desktop and mobile.

6.) Low styling fee on a monthly basis and a total outfit pricing with a wide price variation range.

Reason: Most styling service platforms can offer a low styling fee, a money-back guarantee or discounts because they make a markup on the product price. The result is, that the customer pays a higher price compared to the retail price. Better concepts focus basically on a digital approach to keep the costs low.

7.) Different shipping and payment methods to meet several customer groups expectations.

Reason: If a platform provider doesn’t enable different shipping or payment options, they lose customers. Some customers prefer to pay via credit card, some others via PayPal, but some of them want to pay by invoice or by deferred payment. The same with shipping, because for some people standard shipping is okay and some others want a fast express delivery or next-day delivery no matter how high are the additional costs.

8.) As many as possible contact options and specialist blog articles to engage people.

Reason: Many contact options mean many contact points for users. In times of chatbots sometimes users do not recognize if they talk with a real human or a bot. So it is important to provide contacts who are available and can help. Additionally forwarding people to specialist blog articles can help reduce the amount of contact.

9.) Transfer of possible discounts to the user and the possibility to earn money in cooperation.

Reason: Most styling service platforms don’t transfer discounts to users. When they do, they calculate it into the product price somehow. Cooperation is the key to customer loyalty because they are customers and at the same time partners. The result will be a big benefit for the future.

10.) Trustful long-term relationship with a main focus on the user and the willingness for flexibility.

Reason: Many platforms want to create long-term relationships because they want that you pay the subscription fee. But the reviews online show, that most customers are not happy with the quality of the curated outfits. The past has shown, that many styling service platforms appear and disappear again because they don’t focus on the users a long way.


Written by
Roman Kasischke

GOOFASH Roman Kasischke

GOOFASH_Styling-Service_Logo

GOOFASH

STYLING



 

Contact | PP | T&C | Imprint