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Best online styling services platforms comparison 2024

In this styling guide, you will get a comparison of the most-known, new and outdated styling services platforms in the world.
04 APR 2024
Article about the best styling service platforms 2024

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1. What does styling services mean?

There are different kinds of styling services like a subscription box, personal styling, personal shopping or mixed ones.

Before we dive deeper into the topic of styling platforms we take a look at the differences between styling services and what it means for you. But all styling services have a similarity. They create outfits for their customers as a curated service.

1.1 Styling services with subscription box

A subscription box styling service is a recurring delivery of outfits curated with styles by a stylist. Usually, such subscription boxes are delivered every month. The customer pays a monthly subscription fee for such a styling service and pays the products they would like to keep. Before the box is delivered the customer tells the stylist their interests, preferences and occasion for the curated outfit. Such a subscription model allows customers to select products from a category regularly. Subscribers do not choose the products to receive them periodically and it is a kind of mystery box with a surprise effect.

1.2 Styling services with personal stylists

A personal stylist styling service advises their customers and creates outfits for them based on trends, styles and colors. Usually, the customer pays a fee for each outfit created by the personal stylist and sometimes the service is combined with a monthly fee for recurring outfits. In most cases, a personal stylist works one-on-one with the customer to create a particular look according to a theme or a specific project. The communication is done either personally or via phone, chat or e-mail or all combined. At the end, the customer has to buy and pay for the products by themself.

1.3 Styling services with personal shopping

A personal shopping styling service is a person who helps their customer to find an appropriate look, making them suggestions and giving advice according to personal preferences. In most cases, personal shopper are employed in a store, or boutique or work completely online as a Freelancer. Usually, they go with the customer to stores and puts together some outfits. For such a styling service the customer has to pay a fee to the stylist and have to pay for the products they want to buy.

1.4 Innovative mixed styling services

Many styling services as a single stylist getting out to date. They are too complicated, you have to give much information, it is time-consuming and it is too expensive today. So some new online styling services platforms arise to make the process much more convenient. On the other hand, big fashion companies and shops start their styling services to enable a better customer experience. Further more and more influencers on Youtube, Instagram and other channels become like a stylist based on partner programs and cooperations with brands. Also, we can see, that many Apps and platforms arise and disappear again after a short period. Consequently in future, it needs innovative mixed styling services to conquer the market.

I Hired A Personal Stylist For Coachella
Here is an example how a personal styling service works!

2. How does online styling services comparison works?

Find the best online styling platform for yourself and get started with your brand-new outfits soon.

In this styling services comparison, we will take a look at three major disciplines styling, process and customer. The reviews are done in an objective manner, but in some points are entering subjective decisions. In a different method, it is impossible because everybody has own preferences and meanings. For sure you will find the best online styling service platform for yourself. Each discipline will be rated with a total score.


LET’S GO

Total platform score

45



Total comparison details

Styling

Process

Customer


2.1 Comparison of styling

In styling, we go into detail about the assortment, description, configuration and consulting. Assortment answers the following questions: Which target groups of customers are involved? How many brands are available? How many products are available? Description answers the following questions: Is on the product page a description? Are there more key data available? Do you find more similar product recommendations? Are there videos from outfits on the styling service platform or 3D custom designed? Configuration gives answers to the following questions: Is there a possibility to configure preferred outfits? How many outfit configurations are available? Consulting answers the following questions: Is there an own rating option available on the platform? What do the reviews and testimonials say about the styling platform? Is there a possibility to talk via video call? Can I meet a stylist personally?

Total styling score

16



Total styling details

Assortment

Description

Configuration

Consulting


2.2 Comparison of process

In process, we go into detail about the usability, pricing, shipping and payment methods offered by the online styling service platform. Usability answers the following questions: Are there categories visible on the platform? How many steps are necessary to start the styling service? How many steps are in the registration process? Is a progress bar available during checkout? Pricing answers the following questions: How much do you have to pay for the styling service? What is the price level for certain products? Is there an additional styling fee for services? Shipping answers the following questions: How many delivery options are available to order outfits and styles? Is click-and-collect possible? Is free delivery available? How long is the delivery time? Are free returns possible? Payment answers the following questions: How many payment options are available for the styling service? How many payment options are available for ordered products?

Total process score

14



Total process details

Usability

Pricing

Shipping

Payment


2.3 Comparison of customer

In customer, we go into detail about contact, community, services, trust and safety. Contact answers the following questions: How many contact options are available? Is there a contact form? Can I call a free hotline? Is a (video) chat available? Community answers the following questions: Are there articles or a blog on the platform about styling? On how many social media channels is the styling platform active? Is there a forum or group chat available? Services give answers to the following questions: Is a wishlist function available on the platform? Get I answer to frequently answered questions? Can I start a partner program to earn money with the styling platform? Are there coupon codes offered to shop styles cheaper? Trust answers the following questions: Are there quality seals shown on the styling platform? Is a company description available? Do you find a company image video? Are there pictures from company staff?

Total customer score

15



Total customer details

Contact

Community

Services

Trust


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3. Comparison of online styling services

The detailed overview of global styling platforms gives you an impression of the features and functionalities in different researched disciplines.

Now we are going deeper into the topic of styling services comparison to illustrate step by step the ten selected providers. For clarification, we do not rate the quality of the created outfits or the communication with stylists, because the look is for everybody individually and finally a subjective decision depending on the budget, culture, interests and occasions. In particular, we will find out, which is the best styling service platform with objectively defined variables combined into three disciplines to find out a total platform score.


3.1 Styling service by GOOFASH

Online styling platform for women and men to match your look and to find different outfits 24/7 for each occasion.

On the GOOFASH styling platform, you will find outfits from 2000+ brands and get styled for a small monthly fee. You can save a personal selection in liked outfit feeds to combine favorite styles with trendy looks. See also outfits and styles other people have viewed, and enjoy virtual outfits in AR and real-life action videos about trends, catwalks and shoots.




GOOFASH STYLING

GOOFASH total platform score

39 / 45



GOOFASH total comparison details

Styling

Process

Customer

Screenshot from GOOFASH Dashboard


GOOFASH comparison of styling

The styling platform of GOOFASH is offered both for women and men. There are more than 2000 brands in the portfolio available and over 101K products in the assortment. Additionally, you can find different theme areas, outfit videos and 3D visualization of styles and looks. So GOOFASH gets the total score for assortment of six points. For each product is a product description, data listing and further style recommendations present. That’s why GOOFASH made the full score in the description with three points. On the online styling platform are more than eleven configurations options for outfits including descriptions in place. Therefore GOOFASH made the full score for configuration with three points. In discipline consulting, they offer in general virtual consulting and have a rating option on the website. Researching on the web there are no reviews available, but on the website, the reviews have over four stars. So GOOFASH gets for consulting three points and made a total styling score of 15 points.

GOOFASH total styling score

15 / 16



GOOFASH total styling details

Assortment

Description

Configuration

Consulting


GOOFASH comparison of process

In usability, GOOFASH made the full score of four points, because there are more than 21 categories available, and registration as well as purchase steps, are short including a progress bar. Access to the styling platform a small monthly fee of 7 USD is required, but there is no money-back guarantee in place. The styling pricing is under 100 USD and the outfit pricing ranges from less than 200 USD and electively over 201 USD. So GOOFASH gets three scoring points for pricing. In discipline shipping, there is free delivery and free returns electively available. Furthermore, there are more than three delivery options in existence and the delivery time can be less than four days, because of cooperating with different partner shops. That’s why GOOFASH gets the full score of four points in shipping. In payment, they offer more than four or five options to pay for styling and products. Therefore GOOFASH made the full points of two in payment and gets a total process score of 13 points.

GOOFASH total process score

13 / 14


GOOFASH total process details

Usability

Pricing

Shipping

Payment


GOOFASH comparison of customer

On the GOOFASH platform, you will find three contact options via phone, e-mail and chat, but there is no contact form and no free hotline. That’s why they get two scoring points in contact. GOOFASH has three or more social media channels in place as well as its own blog, but no forum functionality for customers. Therefore they made two points in the discipline community. In services, GOOFASH gets the full four scoring points, because they have a wishlist, a FAQ, a partner program and coupon codes for styling as well as products. On the styling platform, you cannot find any quality seal for styling, but there is a company description, company video and staff pictures existing. So GOOFASH gets three points for trust and reached a total customer score of eleven points.

GOOFASH total customer score

11 / 15



GOOFASH total customer details

Contact

Community

Services

Trust


3.2 Styling service by STITCH FIX

Personal styling for women, men and kids sends outfits in a curated box to your door.

On the STITCH FIX styling platform, you can find your style through an easy quiz to get learn what you love to get your outfit quickly. Stylists curate a box with your preferred styles, fit and price with expert guidance. You will find a personalized store with styles and outfit suggestions every day. Over 1000 brands and several sizes are available for maternity, petite, plus, big and tall people.



STITCH FIX STYLING
Your style. Your fit. Our expert picks.

STITCH FIX total platform score

25 / 45



STITCH FIX total comparison details

Styling

Process

Customer

Screenshot from STITCH FIX Dashboard


STITCH FIX comparison of styling

The STITCH FIX styling service is offered for both women and men. Furthermore, they should have more than 1000 brands in their portfolio and in this case probably over 101K products in their assortment. Additionally on the website is a themes area for women, men and kids available. So STITCH FIX gets one point for each of these disciplines. Unfortunately, it seems like there are no outfit videos or 3D visualization of styles or outfits available. Therefore they made zero points here. The products from STITCH FIX include a description, detailed data listing and recommendations. So in this case they have got the full points of three in the description. At the dashboard is also a style profile with more than eleven configuration options for outfit styling available. After the first order, you will get several outfit suggestions from the stylist in your dashboard including some descriptions for outfits. That’s why STITCH FIX gets the full three points in configuration. STITCH FIX offers a kind of virtual styling consulting with outfit suggestions from stylists and therefore they get only one point for consulting. There is no real personal consulting and no rating options for the curated outfits available. By researching for STITCH FIX reviews you will find on several rating websites an overall rating of under three stars. The total score of STITCH FIX in styling is eleven and summarized still a good result.

STITCH FIX total styling score

11 / 16



STITCH FIX total styling details

Assortment

Description

Configuration

Consulting


STITCH FIX comparison of process

The amount of categories at STITCH FIX is over 21 including clothing, shoes and accessories. However, the registration and purchase steps are very long. At registration, you will answer several questions in a style quiz to find the right outfit. Before you can buy a product or an outfit it will take many several steps until you made your first purchase. In all these steps there is no progress bar for the orientation. So in this case STITCH FIX gets only one point in usability. For each outfit styling box, you have to pay a fee of 20 USD and you get the money back if you keep all styles included in the packaging shipped otherwise not. The styling pricing is under 100 USD and the pricing for the complete outfit can be under 201 USD. That’s why STITCH FIX made three points in the area of pricing. For all shipped boxes free shipping and free returns are included. But you cannot select different parcel services and the delivery time can be over five days. For shipping STITCH FIX gets two points in total. For payment, there are only two options available with Paypal and Credit Card and that’s why zero points are granted here. In total STITCH FIX has made six points for the process.

STITCH FIX total process score

6 / 14



STITCH FIX total process details

Usability

Pricing

Shipping

Payment


STITCH FIX comparison of customer

On the website of STITCH FIX you cannot find any contact options, contact forms or phone numbers. Neither on the homepage nor in the dashboard. But it looks like you can have a chat with your stylist if you order a box. So for contact, STITCH FIX gets only one point. Furthermore, STITCH FIX has profiles on more than three social media channels and they are active with their own blog. But there is no kind of forum or group messaging available. For the community, STITCH FIX has made two points. On the website, you can find a detailed FAQ area, where all your questions are answered. Additionally, you will get a discount or coupon code for your first order as well as if you keep all items included in the box. For services, STITCH FIX gets two points in total. In the case of trust, there is no quality seal applied on the website for styling service. However, you can find staff pictures, company videos and a company description. The STITCH FIX total customer score is 8 points.

STITCH FIX total customer score

8 / 15



STITCH FIX total customer details

Contact

Community

Services

Trust


3.3 Styling service by ARMOIRE

Easily personalized clothing rental for women combined with styling by stylists.

On the ARMOIRE styling platform, you can rent an infinite closet based on a membership with curated contemporary styles. Clothing rental is made easy by a five-minute style quiz to find out your interests. Styles and outfits are curated by a stylist from top brands and shipped to your door. Just keep the styles you like and the laundry will be done afterward for you. ARMOIRE has reached a total score of 20. Let’s see to the details for styling, process and customer.



ARMOIRE STYLING
Armoire Style – Women’s Clothing Rental

ARMOIRE total platform score

22 / 45



ARMOIRE total comparison details

Styling

Process

Customer

Screenshot from ARMOIRE Dashboard


ARMOIRE comparison of styling

The rental styling platform offers a service only for women. They have several hundred brands and around about 75K products in their assortment. On ARMOIRE you will find a themes area with member outfits and style inspirations. But there are no outfit videos and no 3D visualization available. In the discipline assortment, ARMOIRE gets in total only one point. After registration, you will find in your dashboard several style and outfit recommendations including short descriptions and data listings. That’s why ARMOIRE made a total of three points in the description. In the case of configuration options, there are fewer than ten possibilities. Furthermore, there are several outfit configuration options and descriptions including categories, weather and occasion. So in this case ARMOIRE gets two points for configuration. ARMOIRE offers a kind of virtual consulting, a comprehensive personal consulting and has rating options for styles and outfits. But it is not a real personal consulting available and the reviews on the web are under four stars. For consulting ARMOIRE made two points and a total score of 8 for styling.

ARMOIRE total styling score

9 / 16



ARMOIRE total styling details

Assortment

Description

Configuration

Consulting


ARMOIRE comparison of process

In the case of usability, ARMOIRE gets zero points. There are fewer than twenty categories available. The purchase and registration steps are more than four steps until you register or can buy a product. In pricing the monthly membership plans or styling fee starts from 69 USD for four items. So the styling pricing is less than 100 USD, but the outfit prices are over 200 USD and you don’t get any money-back guarantee. In pricing, ARMOIRE gets a total score of one point. For all orders free delivery and free returns are included. The delivery time is relatively quick under 4 days, but there are fewer than two parcel service options available. In total ARMOIRE made three points in the discipline of shipping. For payment are zero points granted, because you can pay only via Credit Card. The total process score for ARMOIRE is four.

ARMOIRE total process score

4 / 14



ARMOIRE total process details

Usability

Pricing

Shipping

Payment


ARMOIRE comparison of customer

ARMOIRE has more than three contact options phone, e-mail and chat. But there is no free hotline and a contact form available. Therefore they get a score of two for contact. ARMOIRE has more than three social media channels and is active with its own blog. But there is no group messaging or kind of forum available. So in the community, they get two points. On the website and dashboard of ARMOIRE is a wishlist and a detailed FAQ available. Furthermore, they offer a discount or coupon codes to reduce the price, but there is no real partner program indeed a refer a friend feature. So ARMOIRE gets in services a score of three points. On the website is no quality seal seen, but a company description, a company video and staff pictures. That’s why ARMOIRE made a score of three points in trust and a total customer score of 10.

ARMOIRE total customer score

9 / 15



ARMOIRE total customer details

Contact

Community

Services

Trust


3.4 Styling service by WISHI

Personal online styling platform to connect people with top stylists around the world for their outfits every day.

WISHI creates great styles for everyone curated by style experts to shop outfits online combined with your own closet to create the perfect wardrobe. People will be matched with a top stylist, book a styling session online and receive personal shoppable looks.



WISHI STYLING
What Is WiShi (Wear It Share It)

WISHI total platform score

24 / 45



WISHI total comparison details

Styling

Process

Customer

Screenshot from WISHI Dashboard


WISHI comparison of styling

The WISHI online styling service is offered both to women and men. They have more than 1001 brands in their portfolio and probably over 101K products to select from. Furthermore, WISHI has in the dashboard a themes area called feed with curated outfits. That’s why they get for each discipline one point. However, they don’t have outfit videos or 3D visualization for styles. So in total WISHI made a total score in the assortment of four. Additionally, the products are shoppable via WISHI. So there is a product description, data listing and style recommendations on the product page. WISHI gets in this case three points for description. In the discipline configuration, they get zero points, because there are no configuration options to select categories, outfits or styles. WISHI offers generally virtual consulting than personal consulting for outfit styling. On the platform, you cannot find any rating option or reviews, but by researching online for reviews you will find an average rating of four stars. For consulting WISHI gets three points and the total styling score is 10.

WISHI total styling score

10 / 16



WISHI total styling details

Assortment

Description

Configuration

Consulting


WISHI comparison of process

During the registration, you take a style quiz with more than four steps and there are fewer than 20 categories you can select from. But there is a progress bar during registration for orientation and the purchase steps are less than four to buy a product. So WISHI gets two points for usability. For styling services, there are three pricing plans with 40 USD, 90 USD and 550 USD available for a one-time or monthly membership. So WISHI styling starts with a plan under 100 USD. But the outfit pricing will be over 201 USD in general and there is no money-back guarantee but rather a satisfaction guarantee. Styling fees occur for each new session with a limited amount outfits and features. In total WISHI gets one point for pricing. For shipping, they use more than three delivery options and the delivery time is in most cases under four days. Further free returns are offered, but it seems like there is no free delivery offered. So WISHI made three points in total for shipping. In the discipline payment, they offer only Credit Card both for styling and products, that’s why they get zero points for payment. The total process score for WISHI is six.

WISHI total process score

6 / 14



WISHI total process details